Role: UX/UI Designer, Development
Created at: Freelance
Designed a website for an interior design agency with a strong focus on positioning, clarity, and conversion through a strict minimalist design language aligned with premium visual design standards.
Defined a clear visual identity system, including logo, typography, color system, grid rules, and usage guidelines to ensure consistency and strengthen brand perception
Structured the sitemap and information architecture to improve content discoverability and guide users toward key conversion points
Designed responsive layouts across breakpoints, optimizing readability, engagement, and interaction quality across devices
Focused on conversion-oriented UX, ensuring the website effectively communicates value proposition and drives lead generation
Developed and implemented the website in Webflow, ensuring performance, responsiveness, and maintainability
Configured SEO foundations to improve organic visibility and increase qualified inbound traffic
