Role: UX/UI Designer
Created at: League Design Agency
Design a luxury travel marketplace inspired by Airbnb, focused on booking high-end stays and curated experiences, with an added capability to reserve private transport, including flights, to destinations.
Researched and segmented user profiles to define key personas and understand behavioral patterns, supporting product-market fit and targeting high-value customer segments
Translated user insights into structured user stories aligned with core journeys, ensuring clear mapping between user needs and product functionality
Designed end-to-end booking flows with full coverage of edge cases, optimizing for conversion, booking completion rate, and reduced drop-off across multi-step journeys
Adopted a mobile-first approach to maximize accessibility and improve engagement in high-frequency usage scenarios
Built a scalable design system for both mobile and desktop, improving development efficiency, consistency, and time-to-market for new features
Designed and prototyped the full mobile experience, focusing on interaction quality, micro-animations, and reducing friction in high-intent booking flows
Extended the product to desktop, optimizing for complex planning behavior and higher-value transactions
